The secret behind successful emails are in the subject line it’s the not only the meat but potatoes of any campaign. It’s the first and only thing a reader will see before deciding if to open, spam or trash your email so it is very important to know how to compose an effective subject line and increase the chances of your sales, marketing or informational message being read.

In the current age of email spam and phishing, not only are email programs filtering more email, but the readers themselves are becoming wiser, creating a second layer of filtering that your emails must pass. Use the following easy tips in conjunction with our Omnistar Mailer or Omnistar Webmail products to increase your e-mail’s readability and the effectiveness of your message enhancing your customer or subscriber lists and increasing your business.

Much like the front page of the Washington Post the ability for your customer to open your email depends on the headline.  In email’s lala land, the headline is the subject line and like an attention getting front page headline saying the Titanic sunk- it’s short and concise while grabbing the reader’s attention. Never write a novel length subject line because it will both put your reader to bed and put you in the trash can or it’ll spoil the body of the email. Make sure to create interest and significance and or evoke ordinary human emotion such as curiosity or suspense. But don’t get too Edgar Allen Poe on them.

In even simpler terms, the subject line is similar to a first impression. Make it strong and striking and there will be further interest in the body of the email where you sell your product or offer information. Much like that guy or girl you’re trying to impress, don’t put too much or too little in that subject line because you want them to find out more about you in further dates. Put your best foot forward and make sure that your first email is not your last impression via trash can.

This brings us to our next step; if making a first impression is selling yourself, you don’t want to hawk yourself like the stadium’s peanut man. Promotional words like free, special offer or limited time are not only instant turn offs to smart people but a smart email filter and will result in your email being automatically blocked before it even reaches the senders eye lids,.

And speaking of automation, you don’t want your subject line to be too generic. Instead, personalize it. If you have any information on the reader, include it in the subject header. It’s always best to know who your target is. Furthermore, your potential reader will feel a connection and feel inclined to open the message. You don’t want to come off as knowing too much or too little about a person because they will either be concerned or feel like you know nothing about them. The more robotic and automated your message, the less chance it has of getting read. People like to feel that a message was specifically designed for them, even if it’s electronic. Just because someone signs up for a mass list doesn’t mean they want to get treated like the masses.

Chances are your reader gets tons of emails each day and in their mind yours is no different from the rest. We do not endorse spam or misleading information but we do endorse personalization, customization, appreciation and humanization- values that we apply to our own business model at Omnistar and our award-winning line of Omnistar products.

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